Case Study: Solomon refreshes its brand to stand out with Living Group

Solomon refreshes identity across nearly 200 bankers with Living Group

The customer, Solomon, is an independent investment bank that required a strategic brand refresh. Its former identity no longer reflected the firm's scale and success or the exceptional qualities of its nearly 200 bankers. Solomon engaged Living Group to develop a new brand that would respect its legacy and help it stand out in a highly competitive landscape.

Living Group's solution involved evolving the logo and creating a new brand code inspired by the firm's signature icon. They developed new brand messaging, a website showcasing the firm's value proposition, and produced short films featuring senior bankers to articulate life at the firm. As a result, Solomon now stands apart from competitors with a consistent, high-impact brand identity that reflects its strength, authenticity, and excellence across all business levels.

Solomon