Case Study: Russell Investments achieves a bolder, simpler global brand with Living Group

Russell Investments boosts assets to over $326bn with Living Group

Russell Investments, a leading global asset manager, faced the challenge of an outdated brand that no longer reflected its progressive and innovative market position. Their time-poor audiences also demanded information presented with greater clarity and simplicity. They engaged the vendor Living Group for a brand transformation.

Living Group implemented a new brand identity guided by the principle of 'bold simplicity'. This involved simplifying visual elements, introducing conceptual imagery, and creating clear guidelines for communications. The result was a new brand that resonated with audiences and delivered significant cost savings through a digital-first approach. Living Group's work also contributed to increased marketing efficiency and helped Russell Investments grow its assets under management to over $326 billion.

Russell Investments