Case Study: RPC strengthens its brand and digital engagement with Living Group

RPC boosts engaged sessions 85.66% with Living Group

RPC, an international law firm, faced a challenge with its brand visibility, particularly outside its core insurance sector. Their existing visual identity, messaging, and website did not reflect the firm's full expertise, personality, or values. The Living Group was engaged to address this business case for change.

Living Group implemented a comprehensive brand identity and messaging suite refresh for RPC. The solution included a new proprietary visual style with three-dimensional "affinity waves" and a values-based proposition, all of which influenced a simplified website structure. The results were a revitalized brand that better reflects RPC's agility and expertise, leading to an 85.66% increase in engaged sessions and a 180.01% increase in engagement rate on key web pages.

RPC