Case Study: Potter Clarkson refreshes its brand and digital experience with Living Group

Potter Clarkson grows to 200-strong practice with Living Group

Potter Clarkson, a top-tier European intellectual property law firm, faced a challenge in articulating its progressive services and rapid growth to the outside world. The firm partnered with Living Group to develop a new brand messaging platform and dynamic identity that would better reflect its contemporary positioning.

Living Group created a new brand marque and visual language that expressed Potter Clarkson's unique ability to see the bigger picture while focusing on detail. The solution also included a completely new website user experience with a focus on client results and improved content strategy. As a result, Potter Clarkson now has an authentic brand identity that reflects its future focus.

Potter Clarkson