Case Study: PCH Media launches IDentifi with Living Group

PCH Media launches IDentifi with Living Group and a full brand identity

PCH Media, a division of Publishers Clearing House, sought to launch a new B2B venture to help brands build first-party data strategies in a privacy-first world. Their challenge was to create a distinctive brand that would stand out in a soon-to-be crowded market. They engaged the vendor, Living Group, to develop a new name, visual identity, and supporting brand messaging.

Living Group conducted discovery workshops to develop a creative brief, leading to the new name IDentifi and its accompanying visual identity, which included a custom logo and a bold tagline. The solution provided a complete brand identity supported by messaging, brand values, and comprehensive guidelines. As a result, PCH Media was able to successfully bring the IDentifi brand to market with a clear and differentiated value proposition.

PCH Media (Publishers Clearing House)