Case Study: Nomura boosts global awareness with Living Group’s brand campaign

Nomura boosts microsite engagement in 6 months with Living Group

Nomura, a leading investment bank in Asia, challenged the vendor, Living Group, to create a global profile-raising campaign to drive growth, attract new clients, and engage top talent. A key part of this challenge was implementing a new visual identity and communicating the relevance of the bank's 'Connecting Markets East and West' brand promise to its target audiences.

Living Group began with in-depth discovery sessions and a competitor review to validate the brand promise. Their solution was an integrated campaign built around the question "Who Connects Tigers and Dragons with Bulls and Bears?", answered with "Nomura". This was delivered via digital and print advertising, social media, video, infographics, and a microsite. The results significantly exceeded microsite visit and engagement targets, achieved top-quartile digital advertising performance, and raised global awareness. The campaign also won multiple marketing awards.

Nomura