Case Study: Lewis Silkin achieves a distinctive brand identity with Living Group

Lewis Silkin wins 3 Transform Awards with Living Group

Lewis Silkin, an international law firm, sought to revolutionize its brand, messaging, and positioning to better reflect its vibrant and unique culture. The firm engaged Living Group to create a new, engaging visual identity that would set it apart from its competitors and represent its true essence.

Living Group conducted a firm-wide discovery phase and developed a distinctive brand identity centered around a memorable kaleidoscope marque. This solution unified the firm's two main business divisions while allowing them their own personality, successfully communicating Lewis Silkin's innovative and collaborative nature. The new branding went on to win multiple awards, including best overall visual identity and best brand architecture solution at the Transform Awards Asia.

Lewis Silkin