Case Study: Kelley Drye achieves a refreshed brand and modern digital presence with Living Group

Kelley Drye launches a refreshed brand and new website across 8 offices with Living Group

Kelley Drye, a long-established law firm with over 300 professionals, faced the challenge of evolving its visual identity and digital presence while honoring its past and supporting future growth. The firm engaged the vendor Living Group for a brand refresh and website design, with the specific requirement that its historic logo remain unchanged.

Living Group conducted an in-depth discovery phase to define strategic pillars for the refresh. The solution included a new visual identity built on a triangular grid, a flexible color palette, and a proprietary image style, which were then brought to life through a new website and tone of voice guidelines. The result was a successfully launched, distinctive visual language and digital presence that provided the firm with standout visibility in a crowded market.

Kelley Drye