Case Study: Hughes Hubbard & Reed LLP refreshes its brand and digital presence with Living Group

Hughes Hubbard refreshes century-old brand and website with Living Group

The law firm Hughes Hubbard & Reed LLP faced a challenge where its existing brand and digital presence did not adequately reflect its rich legacy and expertise in high-stakes litigation. The firm needed to clarify its identity and differentiate itself in a competitive marketplace, prompting it to partner with the vendor Living Group for a rebranding and website redesign initiative.

Living Group implemented a comprehensive solution, beginning with discovery research to redefine the firm's visual identity and brand guidelines. This new strategy informed the creation of a cohesive design system and a fully reimagined, user-focused website. The result for Hughes Hubbard is a sophisticated brand that clearly communicates its century-long legacy and modern agility, providing an intuitive digital platform that matches the caliber of the firm.

Hughes Hubbard & Reed LLP