Case Study: Hogan Lovells streamlines its website experience with Living Group

Hogan Lovells streamlines website navigation to 6 labels with Living Group

Hogan Lovells, the 11th largest law firm in the world by revenue, faced the challenge of providing a constant flow of compelling content on its website without overwhelming its audience. The firm needed to realign its online experience to support its brand positioning of solving complex business problems. To address this, the customer engaged vendor Living Group for a website redesign.

Living Group conducted a digital diagnostic and implemented a phased website redevelopment. The solution included simplifying site navigation and introducing new client-centric pages focused on the themes 'Grow, Protect and Innovate'. As a result, content is now better curated and displayed, featuring case studies that provide real-world examples. Living Group also introduced a governance ecosystem to ensure quality and control across all digital platforms, helping to position the firm's brand story from the client perspective.

Hogan Lovells