Case Study: Hausfeld strengthens its brand and wins awards with Living Group

Hausfeld wins 4 awards after bold rebrand with Living Group

Hausfeld, a leading global disputes-only law firm, faced a challenge in aligning its brand with its rapid growth and market success. The firm needed a new brand to better communicate its story and true personality to both external and internal audiences. To address this, Hausfeld partnered with Living Group for a comprehensive rebranding service.

Living Group developed a new brand strategy founded on deep research, which included workshops and client interviews. This resulted in new messaging, a visual identity, and a tagline that captured Hausfeld's "thoughtfully disruptive" nature. The solution also included a new website. The results were highly successful; the new brand won multiple prestigious awards, including a Grand Prix and several Golds, and now effectively communicates the firm's value across all its marketing materials.

Hausfeld