Case Study: Harneys achieves a friendlier, more distinctive brand with Living Group

Harneys transforms its brand across 12 global offices with Living Group

Harneys, a leading international offshore law firm, came to Living Group with the beginnings of a brand identity that required a stronger conceptual grounding and strategic infrastructure. Their challenge was to humanize their brand and reposition themselves as a more fun, friendly, and approachable firm.

Living Group conducted extensive discovery and then developed a new, cohesive visual identity. This included recrafting the brand mark, revitalizing the color palette, and introducing playful illustrations. The result was a formidable brand transformation, culminating in a new website that set Harneys apart from competitors and received very positive feedback.

Harneys