Case Study: Gittings Global achieves a full-service global brand transformation with Living Group

Gittings Global transforms from headshots to a full-service visual agency with Living Group

Gittings Global, a provider of world-class visual content, faced a challenge where its brand was perceived as only offering headshots. This failed to reflect its full capabilities in reportage, film, and consultancy. To reposition itself as a modern, full-service visual partner, Gittings Global enlisted the vendor Living Group to create a new cohesive brand and digital experience.

Living Group implemented a solution beginning with a discovery phase to identify brand differentiators. They developed a new visual identity system named 'Pulse' and a clear messaging strategy, which was translated into a new website. The result was a transformed brand perception for Gittings Global, which now presents as a confident, contemporary partner defined by scale and operational excellence. Living Group's work successfully shifted perception beyond headshots to position the business as a versatile, global visual agency.

Gittings Global