Case Study: Gerald Eve achieves a fresh progressive brand identity with Living Group

Gerald Eve refreshes its brand after 20 years with Living Group

Gerald Eve, a UK-based international property consultancy, faced the challenge of uniting its diverse specialist teams and creating a brand identity that reflected its progressive transformation and contributions to the built environment. The vendor, Living Group, was engaged to design this new brand.

Living Group's solution involved a discovery process to guide strategic positioning and creative work, resulting in a new visual identity that expressed substance, quality, and empathy. This included a dynamic illustration style and a fresh color palette to create a flexible system for all collateral. The result was a new brand that sustains client relationships and reflects Gerald Eve's status as a progressive force in real estate.

Gerald Eve