Case Study: Forvis Mazars inspires the next generation of auditors with Living Group

Forvis Mazars launches 4 campaign films with Living Group to inspire Gen You auditors

Forvis Mazars, a leading international firm in audit and advisory services, faced the industry-wide challenge of making the auditing profession attractive to young prospects aged 18-25. They partnered with the vendor Living Group to develop a global marketing campaign that would bring their Employer Value Proposition (EVP) to life and change misconceptions about the field.

Living Group conceived and executed the "Gen You" campaign, which positioned auditing as a modern career launchpad. The solution was a digital-first strategy featuring real young employees from the firm's global offices in a series of ads and videos. The vendor also created an activation toolkit for Forvis Mazars' international teams to localize the campaign. The result was a successful communication of the meaningful role of auditing at the firm, emphasizing its diverse environment and opportunities for growth, with an expected increase in interest and a more positive perception of the profession.

Forvis Mazars