Case Study: EY achieves interactive, award-winning data storytelling with Living Group

EY’s boosts Capital Confidence Barometer for a 6-month campaign with Living Group

EY’s approached Living Group with the challenge of making the data charts for its Capital Confidence Barometer more sophisticated and engaging. The customer wanted a set of interactive charts and a questionnaire that would surface key data in a way that was interesting for its users.

Living Group developed a colorful and minimal approach to dynamic data charts, moving away from traditional corporate styles. A key part of their solution was an unprecedented logarithmic-based output of spheres. The project resulted in significant positive feedback from the EY team and its users, and the tool won the 'Best Use of Data' award at both the Corporate Content Awards and Digital Impact. Following this success, Living Group also helped EY launch another interactive online tool, the Profit Warnings Console.

EY’s