Case Study: equilo builds a compelling brand platform with Living Group

equilo launches a new brand and website in 6 weeks with Living Group

Living Group was engaged by equilo, a startup providing a disruptive gender analysis web app for global development and emergency response planning. The customer's challenge was to build a compelling brand platform that could express their analytical intelligence and enthusiasm to make a difference in challenging environments, which was needed to help them source investment.

Living Group developed a new name, 'equilo', and created a dynamic brand marque and visual language based on the concept of equilibrium. The solution included a vibrant visual language with bespoke illustrations, which was then applied to key marketing materials and a new website. The result was a fresh brand image that was both analytical and playful, enabling equilo to move swiftly with their investment pitches. The co-founders were thrilled with the final products, praising Living Group for their diligent work and fast pace.

equilo