Case Study: Cripps achieves a unified, purpose-driven rebrand with Living Group

Cripps boosts click-through rate 53% with Living Group

Cripps, the largest independent law firm in the south east of the UK, faced the challenge of creating a singular, cohesive brand to reflect its unified, purpose-driven business following a merger. They needed a refreshed visual identity and messaging that would resonate with their diverse clientele, from large institutions to private individuals. To address this, they partnered with the vendor Living Group for rebranding and a new website.

Living Group developed a comprehensive brand strategy and a bold new visual identity for Cripps, which included a new logo, color palette, and the strapline "Your lawyers for business and life." This work directly informed the design and messaging of a new website. The results were highly successful, with a Google ad campaign by Living Group achieving a 53% higher click-through rate and a 62% lower cost per click than industry averages.

Cripps