Case Study: CPAmerica strengthens its brand and member collaboration with Living Group

CPAmerica refreshes brand for 90 firms across 45 states with Living Group

CPAmerica, one of the largest associations of independent CPAs in the U.S., partnered with Living Group for a brand refresh. Their challenge was to better communicate the tangible benefits they provide to members while also integrating their status as a member of Crowe Global, requiring a new brand that felt like a unique 'sibling' to the global parent brand.

Living Group developed a new brand strategy rooted in collaboration, encapsulated by the promise "Where collaboration means business." The solution included a new visual identity with a 'point of collaboration' graphic, a vivid color palette, and bespoke photography. The result was a human brand that positively resonated with members. Living Group also delivered a new website, member portal, and a full suite of branded communication templates.

CPAmerica