Case Study: Covington achieves a refreshed digital brand and improved website experience with Living Group

Covington refreshes global website and brand with Living Group to better reach target markets

Covington, a global law firm, engaged Living Group to undertake a visual brand refresh and a complete redesign of their global website's user experience (UX) and interface. Their challenge was to better communicate their sophisticated and intelligent brand identity to target audiences, including the c-suite of highly regulated sectors, and to highlight their collaborative culture and unique regulatory expertise as key differentiators.

Living Group implemented a design solution focused on the concept of collaboration and foresight. They enhanced the brand's design system by rethinking typography, color usage, and imagery, and introduced a continuity graphic to express the firm's smart and thoughtful personality. Following a content audit and meticulous wireframing process, Living Group applied the refreshed brand to the new interface design. The result is a website that more effectively tells Covington’s story, provides increased visibility for their content, and creates a digital-first experience to better reach their target markets.

Covington