Case Study: CFM achieves a refreshed, data-driven brand with Living Group

CFM refreshes brand and website with Living Group for $10bn AUM

The customer, CFM, is a fund manager headquartered in Paris with approximately $10bn in assets under management. Their challenge was to create an engaging brand that reflected their rigorous, analytical, and scientific approach to fund management while also allowing them to stand out. They engaged the vendor, Living Group, for this branding initiative.

Living Group developed a new brand positioning centered on the promise 'Data. Insight. Clarity.' and created a supporting visual identity. This included a refreshed website that utilized mathematical symbols and detailed imagery to visually represent CFM's process-driven nature and innovative strategies. The result was a complete suite of client-centric marketing tools that allows CFM to effectively demonstrate its intellectual capital to a global audience.

CFM