Case Study: CFA Institute boosts executive visibility and LinkedIn reach with Living Group

CFA Institute grows Marg Franklin’s LinkedIn following 1,800% with Living Group

CFA Institute, a global association for investment management professionals, faced the challenge of building the visibility and influence of its leadership to adapt to shifting global market challenges. They partnered with the vendor Living Group to enhance the social media presence of CEO Marg Franklin and Managing Director Paul Moody on LinkedIn, aiming to demonstrate leadership and bolster the relevance of their voices within the industry.

Living Group developed a comprehensive content strategy, producing written, visual, and film content aligned with the institute's brand pillars. This included a reimagined social content plan for Marg Franklin and a weekly newsletter for Paul Moody focused on ESG. The results were significant: Marg's LinkedIn followership grew by 1,800% to over 95,000, and she was named a LinkedIn Top Voice multiple times. Paul's newsletter gained over 1,000 subscribers quickly, and his follower count increased by 244%. The campaign also won multiple prestigious awards for its excellence.

CFA Institute