Case Study: Broadridge enhances virtual shareholder meetings with Living Group

Broadridge hosts nearly 2,000 VSMs with Living Group

Broadridge, a leading fintech firm, faced the challenge of the urgent need for online solutions following the elimination of in-person events in 2020. The vendor, Living Group, was engaged to help promote Broadridge's new modular Virtual Shareholder Meeting (VSM) platform and tell its leadership story.

Living Group created a benefits-focused campaign strategy with the theme "A Meeting of Minds," utilizing smart messaging and a bespoke graphic style to represent the virtual meeting environment. This approach was brought to life across digital advertising, an animated film, and a dedicated website landing page. The solution served to highlight the value of Broadridge as a partner for digital transformation by spotlighting the innovation and client-focus of its VSM platform.

Broadridge