Case Study: Bird & Bird achieves a streamlined, engaging website experience with Living Group

Bird & Bird refreshes website for 1,600 lawyers across 32 offices with Living Group

Bird & Bird, an international law firm, required a website that could effectively engage a global audience. Their existing site had an uneven structure that hindered user experience and failed to properly highlight the firm's key specialisms. The vendor, Living Group, was engaged to address this challenge.

Living Group conducted an in-depth discovery process using their Living Ratings methodology, focusing on evidence and engagement. They provided consultancy on content and structure, taking a persona-led approach to UX with agile wireframing. The solution delivered a streamlined information architecture and engaging user experience, successfully moving Bird & Bird beyond a traditional law firm website to create a mould-breaking online presence that guides visitors through all the firm has to offer.

Bird & Bird