Case Study: Aptia launches a future-ready brand with Living Group

Aptia launches a future-ready brand in 4 weeks with Living Group

Aptia, a new company formed from Mercer's U.S. and U.K. employee benefits and pension administration businesses, faced the challenge of launching a future-ready brand that would communicate its next-generation services. They needed to develop this comprehensive brand identity, which paid respect to the past while looking to the future, in just four weeks. To address this, they partnered with the vendor Living Group for brand strategy and design services.

Living Group developed Aptia's entire brand ecosystem, including its name, strategy, tagline ("Benefit from clarity"), visual identity, and a proprietary brand code. The vendor also created the interim website and marketing materials. As a result, Aptia successfully launched in January 2024 with a brand that won multiple awards, including a Gold Transform Award, and allows the firm to communicate with clarity to its global clients and stakeholders.

Aptia