Case Study: AllianceBernstein helps financial advisors work SMArter with Living Group’s interactive SMA Service Model experience

AllianceBernstein launches a dynamic SMA Service Model experience with Living Group

AllianceBernstein, a leading global investment management firm, required a digital experience to communicate the collective benefits of its SMA Service Model to financial advisors. Their challenge was to clearly scope, design, and bring this value proposition to life. The vendor, Living Group, was tasked with creating this interactive platform.

Living Group designed a thoughtful user experience featuring an interactive infographic that guides users through the service model's four main phases. The solution included animated content modules to communicate the value proposition and overviews of available tools. The result was a dynamic, audience-centric digital platform that sets AB's SMA Service Model apart from its competitors and encourages advisors to work 'SMArter'.

AllianceBernstein