Case Study: Akin achieves a stronger global brand and website with Living Group

Akin boosts revenue with Living Group after a 12-month brand refresh

The customer, Akin, is a full-service international law firm. Its existing visual identity and website no longer reflected its progressive and innovative nature. The firm engaged vendor Living Group to help define a new brand path and create an innovative website to appeal to a global audience.

Living Group conducted in-depth research and built a new brand on four key pillars: Active, Human, Specialist, and Excellence. This included a refreshed logo, a new visual identity, and a completely reengineered website. As a result, Akin saw double-digit revenue increases and a profit per equity partner rise of over 50% following the early 2023 launch. The new brand and website also won multiple industry awards.

akin