Case Study: Lion creates festive pub cheer with LiveWorks' roving Christmas choir

Lion delivers a 1-venue Christmas choir activation in 1 hour with LiveWorks

The customer, Lion, sought to create a memorable and shareable Christmas marketing moment that would cut through the noise in busy city pubs. They partnered with LiveWorks to move beyond traditional marketing and connect with patrons in a surprising and delightful way.

LiveWorks implemented a unique roving choir activation, where performers visited busy pubs to sing popular carols with beer-themed lyrics. This solution created an unexpected burst of communal fun and successfully captured the brand's festive spirit. The client praised the activation's energy and seamless execution, calling LiveWorks "a complete dream to work with." The positive impact directly led to a continued partnership for another major campaign.

Lion