Case Study: Intel engages 70,000+ festival-goers with a drone experience from LiveWorks

Intel - Customer Case Study

Intel partnered with LiveWorks to create an engaging drone experience for festival-goers as part of its annual Vivid festival sponsorship. The challenge was to design a standout interactive attraction that would bring the theme of drones to life for the public.

LiveWorks collaborated with Robotics Systems from Newcastle and Droneheadz from Sydney to build a 7-meter-tall, 8-meter-wide drone cage where members of the public could fly a drone. The experience attracted more than 70,000 visitors, with 3,500 people actually flying a drone, creating a highly popular and memorable activation for Intel.

Intel