Case Study: T-Mobile boosts fan engagement and promotional reach with Livewire Digital kiosk solution

T-Mobile drives 30,690 kiosk games and reaches 1.1 million people with Livewire Digital

T-Mobile wanted to break through advertising noise to promote its Fave 5 service plans. They engaged Livewire Digital to create an engaging, street-level promotional campaign using interactive kiosks. The challenge was to directly involve targeted consumers in the Fave 5 selection process for a chance to win prizes.

Livewire Digital created a custom solution featuring a network of IGM Anyplace kiosks integrated with a central computer and digital displays. They developed software allowing participants to input their information and play a basketball shooting game. The campaign was highly successful, achieving its planned marketing ROI with 30,690 games played at 32 locations and over 1.1 million people viewing the promotion.

T-Mobile