Case Study: Pfaltzgraff improves in-store shopping and gift registry access with Livewire Digital kiosk solutions

Pfaltzgraff - Customer Case Study

Pfaltzgraff, America's leading manufacturer of casual dinnerware, faced challenges with its in-store customer experience. Store staff struggled to help customers browse their vast number of product patterns, often requiring a call to a central operator, and their paper-based gift registry system was not accessible across different store locations. To solve these problems, Pfaltzgraff partnered with vendor Livewire Digital for a kiosk solution.

Livewire implemented a hybrid kiosk application that integrated with Pfaltzgraff's existing e-commerce system, providing "virtual inventory" ordering and direct access to their web-based gift registry. The kiosk included a telephone handset for calling the customer service center and a printer for registry printouts. Following a pilot installation in late January, the kiosk provided a large jump in special orders. Livewire's real-time monitoring also provided valuable usage data, and a full rollout to all Pfaltzgraff stores was planned.

Pfaltzgraff