Case Study: Michaels achieves higher transaction values with Livewire Digital kiosk and digital signage solutions

Michaels Stores - Customer Case Study

The client, Michaels Stores, a major arts and crafts retailer, faced the challenge of showcasing a wider product variety within their limited in-store display areas. They needed a solution to give customers access to their full inventory, launch new products, and promote events. Livewire Digital was engaged to analyze these issues and provide a solution.

Livewire Digital implemented a solution featuring digital signage to promote classes and sales, along with secure, interactive workstations that provided virtual access to the store's entire product catalog. This allowed customers to see all available items without the store having to stock every one physically. As a result, Michaels reported a higher dollar volume per transaction from the equipped stores, successfully migrated more customers to their website, and gained valuable customer data to drive future sales.

Michaels Stores