Case Study: Trans Am achieves better in-car broadcast coverage with LiveU

Trans Am - Customer Case Study

The Trans Am Race Series, a premier auto racing organization, sought to significantly improve the live television broadcast of its races for a new prime-time package on CBS Sports Network. A key challenge was delivering a high-quality, resilient video feed from in-car cameras, which was difficult due to the remote locations of tracks and cars regularly exceeding 150 mph. To overcome this, they turned to vendor LiveU for a solution.

LiveU implemented its LU300S 5G field encoders, leveraging its patented bonded cellular and LiveU Reliable Transport (LRT) technology. This solution provided a stable, high-quality video link from the moving race cars, even in challenging terrain. The results were transformative, enabling a cutting-edge in-car viewing experience that contributed to a significant increase in viewership and sponsor revenue across the CBS broadcasts and streaming platforms.

Trans Am

Tony Parella

Owner