Case Study: Edmonton Oilers grow fan engagement and revenue with LiveU streaming technology

Edmonton Oilers Engage Their Content-Hungry Fans

The Edmonton Oilers sought to enhance fan engagement by expanding their live content coverage for their OTT platform, Oilers+, and for major events like the NHL Heritage Classic. Their challenge was ensuring reliable, high-quality live video transmission from various locations, including massive outdoor stadiums with potentially unreliable connectivity, without being tethered to a fixed broadcast location. The team turned to LiveU for a more user-friendly and functional mobile video transmission solution.

LiveU implemented a remote production workflow centered on its LU800 and LU300S field units. This solution gave the Oilers TV production team the freedom to broadcast live from anywhere in a stadium, transmitting feeds back to their central control room. As a result, LiveU technology enabled a significant increase in live content, which directly contributed to the Oilers+ subscription base more than doubling from 10,000 to over 20,000 in a year, generating over $1 million in revenue.

Edmonton Oilers

Ryan Hyrcun

Manager of Video Production