Case Study: Asian News International achieves real-time election coverage worldwide with LiveU

Delivering the Best Live Coverage of India’s Election to Broadcasters All Around the World

Asian News International (ANI), a leading multimedia news agency in South Asia, faced the challenge of providing comprehensive, timely live coverage of the extensive 2024 Indian Election. The difficult terrain and poor connectivity in remote areas made reliable, high-quality video transmission a significant hurdle. To overcome this, ANI leveraged its existing fleet of LiveU units, including LU800 and LU600 models, as a core part of its newsgathering strategy.

LiveU provided the solution with its durable, portable, and reliable technology, which performed well even in low-bandwidth conditions. This allowed ANI crews to transmit hundreds of hours of live feeds from multiple locations to their headquarters for global syndication. The results were widespread, high-quality election coverage viewed internationally. Following this success, ANI continues to rely on LiveU for major global events, cementing its role as a critical extension of their camera teams.

Asian News International

Ishaan Prakash

Director