Case Study: TS Resins achieves first-page Google visibility with Livetech’s SEO-first website rebuild

TS Resins rebuilds its website with Livetech to rank for multiple commercial terms and 60,000+ tonnes of output

TS Resins, a UK-based chemical and fertiliser manufacturer, faced the challenge of having an outdated, static website with no search visibility, preventing it from competing for commercial enquiries across its diverse market segments. They engaged the vendor, Livetech, for a comprehensive web design and SEO strategy to build a new digital platform capable of actively generating leads.

Livetech implemented an SEO-first architecture with dedicated landing pages and a schema-first approach to enhance search visibility. The new site included a technical documentation hub and was fully responsive. As a result, TS Resins went from zero search visibility to ranking on the first page of Google for multiple high-value commercial terms, transforming the site into an active commercial tool that generates enquiries. Livetech's solution created a appreciating digital asset for the manufacturer.

TS Resins