Case Study: an online dating company boosts user engagement and scalability with LiveSwitch Cloud

Online Dating Company Develops Their “Dream App” with LiveSwitch Cloud

An anonymous privately-owned online dating company with about 1,000,000 users across three offices in two countries wanted to increase revenue per user and add more interactive features while overcoming concurrency limits. Its existing iOS and Android app needed better real-time communications, low-latency video, and a more scalable foundation to support future growth, so it turned to LiveSwitch Cloud.

LiveSwitch helped consolidate text/chat and video into one product, improve system interoperability, and add new features like speed dating, group dating, moderator support, AI-based live video translation, and sub-second billing. The company reported higher user satisfaction and retention after the 2020 launch, with users enjoying more flexible live video and transparent billing, while developers, administrators, and revenue teams benefited from better scalability, analytics, and workflow efficiency.