Case Study: Yousign achieves 80%+ webinar attendance and streamlined lead qualification with Livestorm

Yousign Organizes 5 Demo Webinars per Month with Livestorm

Yousign, a France-based e‑signature software and API provider, needed a more professional, reliable way to run webinars to generate and qualify leads after experimenting with YouTube Live and encountering technical/UX problems. To solve this, they adopted Livestorm’s webinar platform to host live, webcam-driven demos and discussions that replace long slide decks and create a more exclusive, human experience featuring two hosts (marketing and the CEO).

Using Livestorm, Yousign can create webinars and landing pages in seconds, run interactive demos with high engagement, and promote sessions via social, customer success, and email campaigns. Livestorm helped them produce qualitative content faster and cheaper than traditional ebooks; Yousign reports roughly 50% conversion from registration to attendance (aiming for 60%) and strong engagement overall (sidebar notes an attendance rate of +80%), while email tactics (e.g., a “I’m saving you a seat” subject) delivered open rates as high as 77%.

Yousign

Alexis Michel

Chief Marketing Officer