Case Study: WPP achieves company-wide knowledge sharing for 200,000 employees with Livestorm

WPP Builds its Internal Knowledge Base with Livestorm

WPP, the world leader in communications services made up of 400 companies and about 200,000 employees, needed a simple, scalable way for leaders and experts to share knowledge across its global network. To meet that challenge they adopted Livestorm for internal webinars, aiming to build communication bridges that let agencies present, attend, and kick-start conversations with minimal effort and cost.

Using Livestorm’s stable, easy-to-use webinar platform—paired with Mailchimp for promotion—WPP scaled live sessions across the organization, trained staff quickly, and created a searchable library of recordings and decks. The Livestorm solution delivered a polished attendee experience, fast rollout, and measurable engagement: recordings typically get hundreds of downloads and about 3x the number of post-webinar downloads compared with live attendees, demonstrating strong reach and high ROI for WPP.

WPP

Poppy Acton Davis

Global Account Manager