Case Study: Untapped New York achieves 84% higher live attendance and saves 2–3 hours per week with Livestorm

Untapped New York Increased Attendees by 84% and Saved Valuable Time

Untapped New York, a NYC-based media startup that runs tours and an "Insiders" members program, had to pivot to virtual experiences when COVID-19 halted in-person events. They initially relied on Zoom but ran into screen‑sharing lag, raw recordings that required heavy editing, and poor attendee engagement—threatening the quality of their member events. To address this, they evaluated and adopted Livestorm’s browser-based video engagement platform for their live and on‑demand Insiders tours.

With Livestorm, Untapped New York integrated presentations and high-quality video directly into events (no screen share), rehearsed before recordings began, and automated recording delivery—cutting editing time by about 2–3 hours per week. The platform’s chat and emoji features boosted interaction and helped lift live attendance from 77/105 on Zoom to 142/189 on Livestorm (an 84% increase), while simplifying presenter onboarding to a ~15‑minute tech check. Livestorm’s solution produced smoother events, happier customers, and a larger global audience.

Untapped New York

Justin Rivers

Chief Experience Officer