Case Study: Toucan Toco scales product demos and unifies global communications with Livestorm

Toucan Toco Uses Webinars Throughout Customer Journey

Toucan Toco, a Paris-based SaaS maker of Data Storytelling software, needed a unified way to showcase product demos and educate non-technical top managers across Marketing, HR and Finance as the company scaled into Europe and the US. The team had never run webinars at scale, relied on disparate one-to-one tools, and required multi-language support and a consistent communication process—challenges they brought to Livestorm.

Livestorm provided an all-in-one webinar platform (Demos) and Livestorm Meet for meetings, including landing pages, automated emails, analytics and multi-language support, enabling Toucan Toco to standardize their sales and marketing outreach. After a few months they switched completely to Livestorm, now relying on webinars for discovery and demos, scaling outreach across regions, documenting a repeatable playbook, and delivering consistent, measurable adoption of webinars for their sales and marketing processes.

Toucan Toco

Adrien Wiesenbach

Lead Acquisition Marketing