Case Study: Spendesk achieves higher conversions and reduced churn with Livestorm

Spendesk Uses Livestorm for Internal and External Events

Spendesk is an all-in-one spend management platform for finance teams that needed to scale demos, convert prospects across increasingly complex sales cycles, and speed onboarding without overburdening its sales staff. To achieve this, Spendesk adopted Livestorm's webinar platform for product demos, partner content webinars, customer onboarding sessions and internal all‑hands.

Using Livestorm, Spendesk runs regular 30‑minute sales webinars, occasional partner content events and 20‑minute onboarding sessions that integrate with HubSpot for signups and automated reminders. The result: nearly every sales webinar has led directly to a sale, quicker onboarding at scale (helping reduce churn), significant time savings for sales reps, and the ability to present to many decision‑makers at once — all enabled by Livestorm.

Spendesk

Adrien Gaucher

Account Manager