Case Study: PayFit achieves streamlined lead qualification and higher webinar engagement with Livestorm

PayFit Increases the Productivity of Its Sales Team by Tenfold

PayFit, a Paris-based HR and payroll management provider, needed a scalable way to pre-qualify prospects and offer an alternative to one-on-one demos. They chose Livestorm’s webinar platform to run live Q&As and product demos after finding Facebook Live too informal and less engaging for their use case.

With Livestorm, PayFit hosts live demos, downloads session CSVs to segment attendees and registrants for targeted follow-ups (non-attendees invited to another webinar, qualified attendees passed to SDRs), and builds dedicated Q&A time with co-presenters to boost interaction. The result: Livestorm helped PayFit acquire new customers, increased engagement compared with Facebook Live, and achieved about a 75% participation rate with attendees typically staying for the full session.

PayFit

Clément Spiers

Lead Generation Manager