Case Study: Less Annoying CRM scales support and nurtures customers with Livestorm

Less Annoying CRM Relieves Support Teams with Livestorm

Less Annoying CRM, a small St. Louis–based SaaS (11–50 employees) that offers a simple customer management system for small businesses, needed to scale support and reduce time spent on routine one‑on‑one walkthroughs. After struggling with other platforms, the team chose Livestorm’s webinar platform to deliver short live demos and onboarding sessions that could replace many basic support calls and make training more accessible to customers.

Using Livestorm’s embeddable registration pages, email scheduling/customization, screen sharing and Q&A features, Less Annoying CRM rolled out live demos and monthly deep‑dive webinars while A/B testing promotion via Unbounce. Livestorm’s reliability and support let the team shift a large share of routine requests into webinars (even managing periods when support bandwidth was halved), increase feature adoption through replayable content, and import webinar attendees into their CRM for follow‑up — delivering measurable relief to support load and stronger customer nurturing.

Less Annoying CRM

Julia Zasso

CRM Coach