Case Study: Leadfeeder transforms customer support into customer success with Livestorm

Leadfeeder Speeds Up Customer Training with Livestorm

Leadfeeder, a SaaS website visitor identification company, needed a more scalable way to onboard and train its growing customer base. Its customer success team was spending too much time on one-to-one training, and it wanted a better way to move from customer support to customer success. Leadfeeder turned to Livestorm, using its webinar platform for customer training.

With Livestorm, Leadfeeder launched webinars that were easy to run, visually polished, and integrated smoothly with its marketing stack. The team used webinar registration and participation as onboarding milestones, tracked engagement with Livestorm’s statistics and attendee metrics, and exported registrant data to identify new leads, trial users, and premium customers. The result was stronger engagement, positive feedback, and a more efficient customer onboarding process at scale.

Leadfeeder

Peter Sterkenburg

Customer Success Lead