Case Study: Jenji scales its acquisition funnel and boosts conversions with Livestorm webinars

Jenji Sees 90% Participation Rates During Product Demos

Jenji, a France-based AI-driven expense management startup, needed a scalable way to demo its product and grow top-of-funnel acquisition without multiplying personalized sales calls. To solve this, Jenji adopted Livestorm webinars to run 30-minute product demo sessions (including Q&A) on a bi-monthly basis for mostly prospect audiences.

Using Livestorm, Jenji runs interactive webinars (chat, polls, Q&A) integrated with their registration system to qualify leads and funnel the most engaged attendees into personalized demos. The approach increased scalability and conversion likelihood—Jenji reports about 90% of registrants attend the live session—and has reduced the need for one-to-one outreach while enlarging the acquisition funnel thanks to Livestorm.

Jenji

Maude Marchandise

Communications Manager