Case Study: Mailjet achieves qualified lead generation with Livestorm

How Mailjet uses Livestorm To Generate Qualified Leads

Mailjet, a global email platform used by brands like Microsoft and AVIS, needed a better way to run GDPR and top-of-funnel webinars that reflected their brand and automated follow-up. Their previous webinar tools produced unbranded, text-heavy emails and lacked integrations, so Mailjet adopted Livestorm’s webinar platform to get customizable, on-brand emails and a smoother attendee experience.

Using Livestorm, Mailjet implemented a branded webinar series with Zapier-enabled integrations to automate registration, video distribution and CRM uploads. Livestorm’s branding and automation helped Mailjet turn webinars into an educational funnel—attendees often watch multiple sessions—and generate a significant number of qualified leads (especially in France) while streamlining follow-up and lead qualification.

Mailjet

Miles De Paul

Marketing Manager