Case Study: AB Tasty scales customer training and streamlines onboarding with Livestorm

How AB Tasty Trains 200+ Customers at a Time

AB Tasty, a Paris-based SaaS company specializing in conversion optimization (A/B testing, personalization and re-engagement campaigns), needed to scale customer training and support as its enterprise focus and user base grew. To keep teams’ platform knowledge up to date and avoid loss of information, AB Tasty turned to Livestorm’s web-based webinar platform for customer training.

Using Livestorm, AB Tasty created a structured webinar program of 12 topics over six months, delivered by consultants and account managers. Livestorm’s no-install, modern UX and built-in marketing/segmentation tools simplified registration and targeting, drove high registration volumes, and enabled AB Tasty to scale customer success, streamline onboarding, and maintain consistent product knowledge across its customers.

AB Tasty

Anthony Brebion

Product Marketing Manager