Case Study: Customer.io qualifies top-of-funnel leads with Livestorm webinar platform

Customer.io Gets 10-Fold ROI with Demo Webinars

Customer.io, a Portland-based SaaS company (11–50 employees) that builds a multi-channel marketing platform, needed a simple, reliable way to run product demo webinars and qualify top-of-funnel leads. After finding other webinar tools slow and over‑engineered, they chose Livestorm’s webinar software to replace ad‑hoc 1:1 demos with a repeatable program aimed at achieving a high ROI per hour.

Livestorm delivered a clean, easy-to-use webinar experience and a Zapier integration that made it straightforward to conform registration and attendance data to Customer.io’s data warehouse. By using Livestorm, Customer.io moved to scheduled demo webinars that streamline lead qualification, simplify data flows, and create a repeatable demo process—making lead qualification more efficient and data integration “dead simple.”

Customer.io

Bill Miksich

Director of Demand Generation