Case Study: AssoConnect generates up to 500 leads per event and builds US awareness with Livestorm

AssoConnect Generates 300 Leads Per Event

AssoConnect, a Paris-based SaaS provider of all-in-one nonprofit management tools, needed a better webinar solution after their previous video conferencing tool failed to capture emails, track attendees, or provide marketing and analytics features. They selected Livestorm to run live events and webinars because it offered built-in registration, reminder emails, engagement tools, and advanced analytics that could support marketing, sales demos, onboarding, and scaling during their US expansion.

Livestorm’s browser-based platform was rolled out across AssoConnect’s teams—marketing, sales, and customer care—allowing easy partner onboarding, quick trial runs, and robust data exports for event analysis. The results were significant: webinar leads jumped from about 50 per session to as many as 500, registrants climbed to over 1,000 for some events, and Livestorm continues to support AssoConnect’s (now Springly) US push with scheduled weekly webinars and on-demand demos.

AssoConnect

Patricia Seidel

Growth Manager